Privacy Policy

Effective date: October 29, 2026

INTRODUCTION

This Privacy Policy explains how Diego, a Baja, Mediterranean and Mexican restaurant located at 459 N Ogden Ave, Chicago, IL 60642 (West Town), collects, uses and shares information when you visit diegochicago.com (the “Site”) or contact us. By using the Site you agree to the practices described here.

INFORMATION WE COLLECT

Information you give us: when you submit a form, make a reservation, send an event or catering inquiry, sign up for our email list, or email us, we may collect your name, email address, phone number, party size, event details and any message you send.

Information collected automatically: when you visit the Site we and our service providers use cookies and similar technologies to collect device and usage information, such as your IP address, browser type, pages viewed and referring pages. We use tools including Google Analytics, Google Tag Manager, Google Ads and the Meta Pixel.

HOW WE USE INFORMATION

We use information to respond to your inquiries, manage reservations and private events, operate and improve the Site, send updates you have asked to receive, and measure the performance of and show our advertising on Google, Meta and other platforms.

SHARING WITH SERVICE PROVIDERS

We share information with service providers that help us operate, including reservation platforms (such as SevenRooms and OpenTable), online ordering platforms, event and catering tools, website hosting and email providers, analytics providers and advertising platforms. These providers may only use the information to perform services for us or as described in their own policies. We may also disclose information if required by law or to protect our rights, customers or property.

WE DO NOT SELL PERSONAL INFORMATION

We do not sell your personal information. Some advertising and analytics tools may be considered a form of sharing under certain laws; see the cookie choices below for how to opt out.

COOKIES AND YOUR CHOICES

You can control cookies through your browser settings, including blocking or deleting them, though some parts of the Site may not work as intended. You can manage Google ad personalization at Google Ads Settings (adssettings.google.com), opt out of Google Analytics with the browser add-on at tools.google.com/dlpage/gaoptout, and manage Meta ad preferences in your Facebook or Instagram settings under Ad Preferences. You can also use the opt-out tools at optout.aboutads.info.

DATA RETENTION

We keep personal information only as long as needed for the purposes described in this policy, such as responding to inquiries, fulfilling event agreements, meeting legal and accounting obligations and resolving disputes, and then delete or de-identify it.

SECURITY

We use reasonable administrative and technical measures to protect personal information, but no method of transmission or storage is completely secure, so we cannot guarantee absolute security.

CHILDREN

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has given us personal information, please contact us and we will delete it.

YOUR RIGHTS

Residents of Illinois and other U.S. states may have the right to request access to the personal information we hold about them, or to request that we correct or delete it, and to opt out of certain sharing for advertising. To make a request, email us at info@diegochicago.com. We may need to verify your identity before responding, and we will not discriminate against you for exercising your rights.

CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. Changes take effect when posted on this page, and the effective date above will be updated.

CONTACT

Questions or requests about this policy? Email us at info@diegochicago.com or write to Diego, 459 N Ogden Ave, Chicago, IL 60642.